Serinity crystals are created and owned by Bluestreak Crystals, a UK-based official Swarovski Authorised Distribution Partner and Preciosa Authorised Partner. Launched in 2022, Serinity was developed to give designers, jewellers and makers access to a premium Austrian-made crystal brand with no minimum order, no approval process and no licensing restrictions. Every Serinity crystal is manufactured in Austria using the same cutting infrastructure as the world's leading crystal brands and finished in the United Kingdom.

The complete Serinity crystal range covers flatback rhinestones in hotfix, non hotfix and sew-on formats across SS3 to SS48; bicone and round crystal beads from 2.5mm to 12mm; crystal pearls; crystal pendants; and chatons and round stones, all available in over 150 colours and effects including Crystal AB, shimmer and metallic finishes. The full range uses the same article codes, SS sizing system and colour names as Swarovski, making Serinity a direct like-for-like alternative across every product type.

Yes. Serinity crystals are manufactured in Austria using the same cutting infrastructure and technical specifications as the world's leading crystal brands, delivering comparable brilliance, colour depth and batch consistency to Swarovski across every product type. The same article codes, SS sizing system and colour names are used across both brands, so designs, patterns and templates transfer directly without adjustment. For the absolute highest brilliance and the Swarovski brand credential, Swarovski remains the platinum standard. For professional-quality Austrian crystal at a more accessible price point, Serinity delivers a like-for-like alternative.

Serinity crystals are priced around 10% below Swarovski pricing across the full range, covering flatback rhinestones, beads, pearls, pendants and chatons. The 10% saving applies consistently across all product types and sizes, making Serinity a compelling choice for high-volume production work where crystal costs need to be managed without compromising on Austrian-made quality. No minimum order is required, so the saving applies equally to single retail packs and large wholesale quantities.

Serinity flatback crystals use the standard SS (Stone Size) system, available from SS3 (approximately 1.3mm) through to SS48 (approximately 11mm), the same size range as Swarovski. Serinity bicone beads are available from 2.5mm to 8mm and round beads from 4mm to 12mm, both using the same millimetre sizing as Swarovski. The same article reference codes are used across Serinity and Swarovski, so existing patterns and designs transfer directly with no adjustments needed.

Yes. All Serinity crystals are fully lead-free and compliant with EU REACH regulations, manufactured to the same lead-free standards as the world's leading Austrian crystal brands. The lead-free formulation makes Serinity crystals safe for use in jewellery worn against the skin, professional nail art, tooth gem application and any other application where direct contact with the body is involved. Every product in the Serinity range carries the same lead-free REACH-compliant certification.

Yes. Serinity crystals can be mentioned by name freely in your own product descriptions, social media, marketing materials and business communications with no licensing agreement required. You are free to describe your products as made with Serinity crystals, list Serinity as a material and promote the Austrian-made quality of Serinity in your own brand communications. As the brand's creators, Bluestreak Crystals encourages customers to use the Serinity name confidently across all their own marketing and product listings.

Bluestreak Crystals created the Serinity brand, which means nobody stocks it more comprehensively, holds deeper inventory or understands the range better than Bluestreak. The complete Serinity range across all product types, sizes and colours is available in one place with same or next working day dispatch on the majority of orders and reliable international shipping worldwide. As the brand's creators, Bluestreak also has first access to new Serinity colours and product launches, giving customers early access to new additions to the range before they become available elsewhere.