What are the best selling rhinestones and flat back crystals? ▾
The most consistently popular rhinestones across all three brands in our range are round flat backs in Crystal (clear) and Crystal AB (Aurora Borealis iridescent) in small-sizes SS5 to SS9 and mid-sizes SS12 to SS20. These are the go-to choices for nail technicians, costume designers and embellishment artists because they work across virtually every material, style and lighting condition. Jet, Light Siam and Crystal Golden Shadow are also perennial best sellers for their versatility and visual impact.
What is the difference between Swarovski, Serinity and Preciosa flatback crystals? ▾
All three are premium glass crystal flat backs but differ in origin, cut and access. Swarovski is the world's leading crystal brand, made in Austria with the patented 2088 Xirius 16-facet starburst cut. Serinity is an Austrian-made brand created by Bluestreak Crystals, matching Swarovski's Xirius and Xilion cut specifications and platinum foiling. Preciosa MAXIMA is a premium Czech-made rhinestone with the Chaton Rose Maxima cut (up to 18 facets), delivering outstanding brilliance.
Which crystal flat back brand should I choose? ▾
The right brand depends on your project requirements and budget. For the highest possible brilliance and the Swarovski brand name, choose Swarovski. For equivalent Austrian-made quality, choose Serinity. For excellent Czech-made precision at a slightly lower price point, choose Preciosa MAXIMA. All three use the same SS sizing system and can be used alongside each other within the same project.
What SS sizes are most popular for embellishment? ▾
The most popular sizes across our best sellers are SS12 (3.2mm), SS16 (4.0mm) and SS20 (4.7mm), the sweet spot for garment embellishment, dancewear and accessories where visual impact and application speed matter most. For nail art, smaller sizes including SS5 (1.8mm), SS6 and SS10 (2.8mm) are the most popular. For statement focal embellishment, SS30 (6.4mm) and above are the top choices.
What are the best-selling Swarovski crystal colours? ▾
Crystal AB is the consistently top-selling Swarovski colour, with its Aurora Borealis iridescent coating that catches every lighting condition. Clear Crystal and Jet follow closely as the next most-requested colours because they anchor virtually any design palette. Light Siam (deep red), Crystal Golden Shadow (warm gold-grey) and Crystal AB are the strongest-selling coloured effects across professional jewellery, nail art and embellishment work.
Are the crystals in this collection lead-free? ▾
Yes. All three brands, Swarovski, Serinity and Preciosa, produce lead-free crystals compliant with EU REACH regulations. Swarovski has been lead-free since 2012, Preciosa since 2013, and Serinity has been lead-free from launch. All are certified for use in professional production and consumer goods worldwide.
Can I mix crystals from different brands in the same project? ▾
Yes. Swarovski, Serinity and Preciosa MAXIMA all use the same SS sizing system and share many of the same colour names, making them straightforward to mix within a single design. Colours are manufactured independently by each brand so minor shade variations can occur, we recommend using our sample service or colour charts to verify colour matching before committing to a large order.
What are Crystal AB rhinestones? ▾
Crystal AB (Aurora Borealis) is one of the most consistently popular rhinestone finishes across all brands. The AB coating gives a clear crystal an iridescent rainbow effect, reflecting pink, blue, green and gold tones as it catches the light. It is the top-selling effect across nail art, dancewear and bridal embellishment because it adds maximum visual impact while remaining highly versatile across different colour palettes and materials.